Targeted Impact - Mini Lesson

Houston Kraft · February 15, 2017

Have you ever been frustrated with your brainstorming process? Have you felt like your projects have been disconnected from the people they are serving? Do your Kindness Weeks feel too generic? Check out this simple technique for brainstorming your next Recognition or Spirit or Kindness or Character or Love Week or Month so that you maximize your impact by getting specific about who you are serving!

If you want to share these slides with your students, you can download them here.


Houston Kraft

Houston Kraft is the co-founder of CharacterStrong. He is a professional speaker and kindness advocate who has spoken at over 600 events internationally. Student Body President in High School, Class President at Bowdoin College, Leadership Camp Staff for 14 years in Washington - he is a lifelong learner of character, culture, kindness, and leadership. He was featured in 2019 on BBQ Lays Potato Chips and his mom's lasting life lesson is "Hug like you mean it."