CharacterStrong: The Multi-Tiered Solution

Join us to see how CharacterStrong can support your educators and your students with Whole Child Success across the Tiers. We will discuss our engaging solutions and training that will get you started in the right direction this school year.

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Houston Kraft


Houston is a speaker, author, and kindness advocate who has spoken at over 750 schools or events internationally. In 2016, he co-founded CharacterStrong - curricula and trainings that help teach social and emotional skills to over 10,000 schools globally across all 50 states and over 35 countries. In 2019, his face was featured on Lays BBQ chip bags as someone who helps “spread smiles.” In 2020, his first book Deep Kindness was published by Simon & Schuster. In 2023, Be Kind: A 52-Week Journal for Practicing Kindness was released. He has been featured on Good Morning America, CNN, Hallmark, Katie Couric, and more as an expert on developing a more empathetic, kind world. His mom is his hero and her best life lesson is to “hug like you mean it.”

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Dr. Clayton Cook


Dr. Clay Cook is the Chief Development Officer at CharacterStrong and is an implementation scientist, psychologist, and former paraprofessional and middle school math teacher. He has spent the past 15 years working in partnership with school systems across the country to support the implementation of effective practices that promote better and more equitable outcomes for students. He has been a professor and researcher at three universities (Louisiana State University, University of Washington and University of Minnesota) studying topics such as implementation of evidence-based practices, educator well-being and resilience, social-emotional learning, and youth mental health. He has obtained over 20 million dollars in grant funding for his research and published over 100 peer-reviewed scientific articles. For his work, he has been invited to the White House and served on expert panels with the Center for Disease Control and Prevention and the US Department of Education.

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